Oliver Campbell
Director, Distinguished Engineer, Product Development Engineering and Packaging Engineering
Dell Technologies
May 14, 2026
*JOIN US FOR THE PRE-EVENT HAPPY HOUR on May 13, 2026 FROM 6:00 PM – 7:00 PM
7:00 am – 8:00 am CST
Delegate Registration and Networking Breakfast
8:00 am – 8:10 am CST
Chair's Welcome and Opening Remarks
Sustainability & Materials
Design & Branding
Innovation & Technology
8:10 am – 8:15 am CST
Mayor's Welcome Address
8:15 am – 8:45 am CST
Opening Keynote
Deepali Palta, Ph.D.
VP, Global Innovation and Sustainability
Kellanova
Driving Packaging Innovation and Sustainability for Global Impact in a Changing Consumer Landscape
- Leveraging global brand reach to scale sustainable packaging innovations without compromising product quality
- Embedding circular economy principles to reduce waste and improve packaging lifecycle performance
- Anticipating regulatory shifts and designing packaging for compliance, efficiency, and adaptability
- Engaging cross-functional teams and suppliers to accelerate packaging sustainability breakthroughs
- Harnessing consumer insights to guide sustainable packaging choices that drive brand loyalty
8:45 am – 9:10 am CST
Plenary
Paula Steenstra
Director, Design and Packaging
McDonald's
Building Global Brand Power - Aligning Packaging, Design, and Branding Globally
- Unifying packaging strategies across 100+ markets through global design standards
- Driving consistency while enabling regional creativity to connect with local consumers
- Elevating packaging from functional to fan-fueled through cultural integration
- Collaborating across supply chain and creative teams to execute at scale
- Balancing speed, quality, and sustainability in packaging innovation worldwide
9:15 am – 9:45 am CST
Plenary
Speaker TBA
Metsa Board Americas
A Supplier’s Role in Creating a Sustainable Value Chain
- Building accountability across the value chain to drive sustainable practices
- Designing circular packaging for recyclability, compostability, and reduced environmental impact
- Sourcing responsibly with regenerative forestry practices and ethical material choices
- Advancing energy-efficient production with non-fossil-based, low-carbon technologies
- Supporting brands in meeting Scope 3 emission and sustainability goals
- Partnering with converters and printers to amplify positive environmental change
9:50 am – 11:30 am CST
Refreshments, Networking, and Pre-Arranged 1-2-1 Meetings
11:35 am – 12:05 pm CST
Sessions
Sustainability & Materials
Kinshuk Chakraborty
Director, Packaging Qualification Laboratory
L'Oréal
Validating Sustainable Packaging to Balance Performance, Recyclability and Consumer Experience at Scale
- Testing post-consumer resin packaging to ensure recyclability without compromising integrity or visual appeal
- Simulating real-world usage to confirm durability, dispensing consistency, and barrier protection for PCR materials
- Aligning recyclability standards with evolving infrastructure, regulations, and consumer disposal behaviors
- Using qualification insights to guide design decisions that reinforce premium feel and functional reliability
- Enhancing sustainability claims by validating end-to-end performance from manufacturing line to consumer hands
Design & Branding
Peter Borowski
Head, Global Brand Design
Tyson Foods
Crafting Design-Driven Brand Ecosystems That Build Trust and Drive Global Consumer Loyalty
- Establishing a consistent design language across multi-brand, multi-channel global portfolios
- Aligning design vision with core brand strategy to ensure relevance in shifting markets
- Amplifying emotional resonance through human-centered packaging and visual storytelling
- Building collaborative frameworks between internal teams and external creative partners
- Measuring creative success through both business impact and consumer engagement
- Elevating design’s strategic role in long-term brand equity and competitive differentiation
Innovation & Technology
Kevin Brong
Senior Director, Packaging Innovation and Sustainability
Newell Brands
Harnessing AI to Accelerate, Personalize, and Optimize Packaging Design
- Applying AI to decode consumer insights and predict design resonance before prototyping
- Enabling hyper-personalized packaging through generative design tools and adaptive branding elements
- Using AI to streamline iteration cycles, from initial concept to production-ready artwork
- Integrating machine learning with packaging software to improve form, function, and manufacturability
- Balancing creative autonomy with algorithmic augmentation
12:10 pm – 12:45 pm CST
Workshops
Room 1
Speaker TBA
Kuraray
Advancing Compostable Packaging and Biomaterials: New Polymer Innovations for a Circular and Sustainable Future
- Introducing a new compostable elastic polymer under development for flexible packaging applications
- How composting and material science contribute to a more sustainable society and waste reduction
- Enhancing PLA performance with new modifiers to improve mechanical properties without compromising transparency and compostability
- Sealants, adhesives, and PSAs: Expanding compostable material use beyond traditional packaging films
- Application proposals for compostable heat-sealants and soft rubber-like goods across industries
- Discussing Kuraray’s R&D insights and vision for scalable, eco-conscious packaging innovation
Room 2
Speaker TBA
PV&COHO
Packaging Reimagined: Where Design Thinking Meets End-to-End Solutions
- How a holistic, end-to-end approach drives packaging innovation, sustainability, and brand success
- Blending design thinking, engineering expertise, and real-time consumer insights
- Ensuring packaging is both visually compelling and functionally effective
- Using real-time insights to align packaging with evolving consumer expectations
- Implementing eco-friendly materials and circular economy principles without compromising integrity
- How an integrated approach accelerates packaging development without sacrificing quality
- Best practices in balancing brand vision, technical feasibility, and regulatory compliance
Room 3
Speaker TBA
Synthomer
Innovation in Plastic Modification Additives for Rigid and Flexible Packaging to Reach Carbon Emission Reduction Goals
- Using plastic modifiers to create lighter, thinner packaging without sacrificing performance
- Enhancing processability for both flexible and rigid packaging with reduced environmental impact
- Improving material quality when integrating post-consumer recycled content into packaging applications
- Enabling the replacement of undesirable materials without requiring new equipment investments
- Supporting packaging circularity and carbon reduction through innovative additive technologies
12:45 pm – 1:45 pm CST
Speaker TBA
Alpla
Designing the Future of Packaging with Smarter, Lighter, and Greener Plastic Solutions
Speaker TBA
Metsa Board Americas
Balancing Cost and Design and Branding: Achieving Eco-Friendly Packaging Without Breaking the Bank
Enabling Brand Impact through Interactive Packaging Technologies and Augmented Reality
Implementing Next-Gen Quality and Compliance Testing Solutions for Packaging Integrity
Enhancing Speed, Customization, and Sustainability with Digital Printing in Packaging
Automating Packaging Processes with Robotics and Intelligent Systems for Greater Efficiency
1:50 pm – 2:20 pm CST
Sessions
Sustainability & Materials
Jeff Bezzo
Executive Director, Plastics Sustainability
SC Johnson
Navigating EPR Compliance and Risk in a Rapidly Evolving Sustainability Policy Landscape
- Examining the global impact of EPR and shifting regulatory requirements on packaging strategies
- Highlighting how carbon metrics and lifecycle analysis inform sustainable material decisions
- Strengthening ESG governance frameworks to support transparency and long-term risk mitigation
- Managing risk challenges in adopting new sustainable packaging technologies
- Empowering internal talent and leadership to align with evolving compliance and ESG expectations
Design & Branding
Rebecca Kovalcik
Director, Design Strategy, Baby & Child Care Brands
Kimberly-Clark
Creating Connected Brand Moments Through Purposeful Packaging in an Omni-Channel Shopping Landscape
- Designing with intentionality to ensure brand storytelling holds up in mobile, in-store, and digital formats
- Reimagining packaging as a strategic interface between product, brand, and consumer expectations everywhere
- Enhancing packaging utility and messaging to accommodate how modern consumers shop, share, and engage
- Collaborating across in-house creative teams to deliver cohesive design across all consumer-facing platforms
- Future-proofing brand presence by aligning design systems with dynamic omni-channel marketing strategies
Innovation & Technology
Shane Mays
Director, R&D, Global Fabric & Home Care Disruptive Packaging Innovation
Procter & Gamble
Driving Inclusive Innovation Through Accessible Packaging Design for All Consumers
- Designing packaging with tactile, visual, and ergonomic features for universal usability
- Collaborating with accessibility experts and consumers to identify real-world barriers and solutions
- Leveraging technology and material innovation to support independence for all user abilities
- Embedding inclusive design principles early in packaging development processes
- Advancing brand reputation and regulatory readiness through commitment to accessible design
2:25 pm – 3:00 pm CST
Workshops
Room 1
Speaker TBA
DetraPel
Redefining Packaging Performance: PFAS-Free, Plastic-Free Barrier Coatings for a Sustainable Future
- Discovering PFAS-free, plastic-free alternatives that deliver high-performance barrier protection for packaging
- How eco-safe coatings reduce applied costs and lower your supply chain carbon footprint
- Exploring Impermea’s cutting-edge moisture, grease, and flame resistance across paper and molded pulp
- How these coatings run on your existing lines—no new machinery or systems needed
- Why compostable, recyclable, and repulpable packaging is the future of clean-tech materials
Room 2
Speaker TBA
Esko
Transforming Artwork Processes with Automation & AI: Enhancing Accuracy, Efficiency, and Compliance
- Leveraging AI-driven automation to streamline artwork creation, review, and approval processes
- Enhancing accuracy and compliance by reducing human error and improving regulatory adherence
- Accelerating time-to-market through AI-powered workflows that optimize design and approval cycles
- Improving collaboration with real-time feedback, digital asset management, and automated version control
- Preparing for industry shifts by adopting scalable AI solutions for future-proof artwork management
- Exploring real-world case studies showcasing successful AI and automation implementation in packaging artwork
Room 3
Speaker TBA
Markem-Imaje
Fast-Tracking Section 204 of the FDA Food Safety Modernization Act: Solutions for Safety and Success
- Navigating the FSMA compliance requirements and industry implementation strategies
- Leveraging 2D codes to unlock traceability and consumer transparency
- Mastering KDE record management for critical tracking events
- Innovating packaging technologies to enhance food safety and traceability
- Optimizing tools and practices to ensure FSMA compliance readiness by 2026
- Driving collaboration with industry experts to overcome traceability challenges
3:00 pm – 4:20 pm CST
Happy Hour, Networking and Pre-Arranged 1-2-1 Meetings
4:25 pm – 4:55 pm CST
Plenary
Oliver Campbell
Director, Distinguished Engineer, Product Development Engineering and Packaging Engineering
Dell Technologies
How Partnerships and Purpose Are Shaping the Future of Sustainable Packaging
- Leveraging multi-sector partnerships to solve environmental challenges beyond corporate boundaries
- Co-developing materials and infrastructure to scale ocean plastic recovery and circular packaging
- Embedding environmental justice and local engagement into packaging innovation strategies
- Aligning with NGOs and initiatives like Lonely Whale to amplify real-world packaging impact
- Transforming packaging into a strategic lever for global sustainability and brand legacy
- Making packaging part of the solution: from climate goals to community regeneration
5:00 pm – 5:30 pm CST
Plenary
Speaker TBA
Olberding Brand Family
Driving CPG Brand Success Through Innovative Packaging Design Technology and Consumer-Centric Solutions
- Optimizing structural packaging designs for durability, cost-efficiency, and sustainable material use
- Integrating digital tools to simulate consumer interactions and shelf impact for CPG products
- Streamlining cross-functional workflows to accelerate product-to-market timelines and minimize errors
- Enhancing package performance through advanced printing, labeling, and protective technology innovations
5:30 pm – 6:15 pm CST
Panel Discussion
Jillian Kies
Creative Director, Product and Print
EOS Products
Lisa Barrett
Branding & Packaging Manager
Meijer
Shimei Fan
Chief Scientific and Sustainability Officer
Coty
William A. Singleton III
Executive Director, Global Packaging, Innovation and Sustainability
Mars
Speaker TBA
JBM Packaging
Future-Ready Design: Where Creativity Meets Innovation and Performance
- Leveraging design and innovation to elevate brand experience while solving real-world technical challenges
- Creating high-performance packaging that balances innovation, aesthetics, and functionality
- Innovating with emerging materials, structures, and digital technologies to drive next-generation solutions
- Navigating regulatory and compliance frameworks while accelerating speed-to-market
- Building future-forward strategies that adapt to shifting consumer behaviors, sustainability demands, and retail landscapes
- Empowering teams to push boundaries, commercialize innovation faster, and align with long-term business purpose
6:15 pm – 6:25 pm CST
Chair's closing remarks
Sustainability & Materials
Design & Branding
Innovation & Technology
6:25 pm – 7:25 pm CST
Networking drinks reception
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