Oliver Campbell
Director, Distinguished Engineer, Product Development Engineering and Packaging Engineering
Dell
May 14, 2026
*JOIN US FOR THE PRE-EVENT HAPPY HOUR on May 13, 2026 FROM 6:00 PM – 7:00 PM
7:00 am – 8:00 am CST
Delegate Registration and Networking Breakfast
8:00 am – 8:10 am CST
Chair's Welcome and Opening Remarks
Sustainability & Materials
Design & Branding
Paula Steenstra
Director, Design and Packaging
McDonald's
Innovation & Technology
Kevin Marshall
Senior Director, Design, Packaging and Content
Microsoft
8:10 am – 8:15 am CST
Mayor's Welcome Address
8:15 am – 8:45 am CST
Opening Keynote
Deepali Palta, Ph.D.
VP, Global Innovation and Sustainability
Kellanova
Driving Packaging Innovation and Sustainability for Global Impact in a Changing Consumer Landscape
- Leveraging global brand reach to scale sustainable packaging innovations without compromising product quality
- Embedding circular economy principles to reduce waste and improve packaging lifecycle performance
- Anticipating regulatory shifts and designing packaging for compliance, efficiency, and adaptability
- Engaging cross-functional teams and suppliers to accelerate packaging sustainability breakthroughs
- Harnessing consumer insights to guide sustainable packaging choices that drive brand loyalty
8:45 am – 9:10 am CST
Plenary
Paula Steenstra
Director, Design and Packaging
McDonald's
Building Global Brand Power - Aligning Packaging, Design, and Branding Globally
- Unifying packaging strategies across 100+ markets through global design standards
- Driving consistency while enabling regional creativity to connect with local consumers
- Elevating packaging from functional to fan-fueled through cultural integration
- Collaborating across supply chain and creative teams to execute at scale
- Balancing speed, quality, and sustainability in packaging innovation worldwide
9:15 am – 9:45 am CST
Plenary
Speaker TBA
Metsa Board Americas
A Supplier’s Role in Creating a Sustainable Value Chain
- Building accountability across the value chain to drive sustainable practices
- Designing circular packaging for recyclability, compostability, and reduced environmental impact
- Sourcing responsibly with regenerative forestry practices and ethical material choices
- Advancing energy-efficient production with non-fossil-based, low-carbon technologies
- Supporting brands in meeting Scope 3 emission and sustainability goals
- Partnering with converters and printers to amplify positive environmental change
9:50 am – 11:30 am CST
Refreshments, Networking, and Pre-Arranged 1-2-1 Meetings
11:35 am – 12:05 pm CST
Sessions
Sustainability & Materials
Jeff Bezzo
Executive Director, Plastics Sustainability
SC Johnson
Navigating EPR Compliance and Risk in a Rapidly Evolving Sustainability Policy Landscape
- Examining the global impact of EPR and shifting regulatory requirements on packaging strategies
- Highlighting how carbon metrics and lifecycle analysis inform sustainable material decisions
- Strengthening ESG governance frameworks to support transparency and long-term risk mitigation
- Managing risk challenges in adopting new sustainable packaging technologies
- Empowering internal talent and leadership to align with evolving compliance and ESG expectations
Design & Branding
Peter Borowski
Head, Global Brand Design
Tyson Foods
Crafting Design-Driven Brand Ecosystems That Build Trust and Drive Global Consumer Loyalty
- Establishing a consistent design language across multi-brand, multi-channel global portfolios
- Aligning design vision with core brand strategy to ensure relevance in shifting markets
- Amplifying emotional resonance through human-centered packaging and visual storytelling
- Building collaborative frameworks between internal teams and external creative partners
- Measuring creative success through both business impact and consumer engagement
- Elevating design’s strategic role in long-term brand equity and competitive differentiation
Innovation & Technology
Kevin Brong
Senior Director, Packaging Innovation and Sustainability
Newell Brands
Harnessing AI to Accelerate, Personalize, and Optimize Packaging Design
- Applying AI to decode consumer insights and predict design resonance before prototyping
- Enabling hyper-personalized packaging through generative design tools and adaptive branding elements
- Using AI to streamline iteration cycles, from initial concept to production-ready artwork
- Integrating machine learning with packaging software to improve form, function, and manufacturability
- Balancing creative autonomy with algorithmic augmentation
12:10 pm – 12:45 pm CST
Workshops
Room 1
Speaker TBA
Kuraray
Advancing Compostable Packaging and Biomaterials: New Polymer Innovations for a Circular and Sustainable Future
- Introducing a new compostable elastic polymer under development for flexible packaging applications
- How composting and material science contribute to a more sustainable society and waste reduction
- Enhancing PLA performance with new modifiers to improve mechanical properties without compromising transparency and compostability
- Sealants, adhesives, and PSAs: Expanding compostable material use beyond traditional packaging films
- Application proposals for compostable heat-sealants and soft rubber-like goods across industries
- Discussing Kuraray’s R&D insights and vision for scalable, eco-conscious packaging innovation
Room 2
Speaker TBA
PV&COHO
Packaging Reimagined: Where Design Thinking Meets End-to-End Solutions
- How a holistic, end-to-end approach drives packaging innovation, sustainability, and brand success
- Blending design thinking, engineering expertise, and real-time consumer insights
- Ensuring packaging is both visually compelling and functionally effective
- Using real-time insights to align packaging with evolving consumer expectations
- Implementing eco-friendly materials and circular economy principles without compromising integrity
- How an integrated approach accelerates packaging development without sacrificing quality
- Best practices in balancing brand vision, technical feasibility, and regulatory compliance
Room 3
Speaker TBA
Synthomer
Innovation in Plastic Modification Additives for Rigid and Flexible Packaging to Reach Carbon Emission Reduction Goals
- Using plastic modifiers to create lighter, thinner packaging without sacrificing performance
- Enhancing processability for both flexible and rigid packaging with reduced environmental impact
- Improving material quality when integrating post-consumer recycled content into packaging applications
- Enabling the replacement of undesirable materials without requiring new equipment investments
- Supporting packaging circularity and carbon reduction through innovative additive technologies
12:45 pm – 1:45 pm CST
Lunch & Learn Roundtable Discussions and Open Seating Lunch
Benefit from additional learning by joining a moderated roundtable discussion on pressing issues in the industry. Registration is required, and attendance for moderated roundtables on Day 1 is limited to attendees and speakers.
Choose from:
Speaker TBA
Alpla
Designing the Future of Packaging with Smarter, Lighter, and Greener Plastic Solutions
Speaker TBA
Metsa Board Americas
Balancing Cost and Design and Branding: Achieving Eco-Friendly Packaging Without Breaking the Bank
Speaker TBA
Oliver Inc.
Unlocking the Power of Print to Build Stronger, More Sustainable Brands
Enabling Brand Impact through Interactive Packaging Technologies and Augmented Reality
Implementing Next-Gen Quality and Compliance Testing Solutions for Packaging Integrity
Enhancing Speed, Customization, and Sustainability with Digital Printing in Packaging
1:50 pm – 2:20 pm CST
Sessions
Sustainability & Materials
Miguel Arevalo
Head, Packaging Sustainability and Innovation
Google
Charting the Journey Toward Plastic Free Materials and Fully Recyclable Sustainable Solutions
- Reducing reliance on single-use plastics through innovative material and design choices
- Developing scalable solutions that balance sustainability, cost, and product performance
- Enhancing recyclability by aligning with global infrastructure and evolving policy landscapes
- Accelerating the shift toward circular systems through industry collaboration and consumer engagement
- Reimagining packaging as a driver of both environmental responsibility and brand value
Design & Branding
Rebecca Kovalcik
Director, Design Strategy, Baby & Child Care Brands
Kimberly-Clark
Creating Connected Brand Moments Through Purposeful Packaging in an Omni-Channel Shopping Landscape
- Designing with intentionality to ensure brand storytelling holds up in mobile, in-store, and digital formats
- Reimagining packaging as a strategic interface between product, brand, and consumer expectations everywhere
- Enhancing packaging utility and messaging to accommodate how modern consumers shop, share, and engage
- Collaborating across in-house creative teams to deliver cohesive design across all consumer-facing platforms
- Future-proofing brand presence by aligning design systems with dynamic omni-channel marketing strategies
Innovation & Technology
Shane Mays
Director, R&D, Global Fabric & Home Care Disruptive Packaging Innovation
Procter & Gamble
Driving Inclusive Innovation Through Accessible Packaging Design for All Consumers
- Designing packaging with tactile, visual, and ergonomic features for universal usability
- Collaborating with accessibility experts and consumers to identify real-world barriers and solutions
- Leveraging technology and material innovation to support independence for all user abilities
- Embedding inclusive design principles early in packaging development processes
- Advancing brand reputation and regulatory readiness through commitment to accessible design
2:25 pm – 3:00 pm CST
Workshops
Room 1
Speaker TBA
DetraPel
Redefining Packaging Performance: PFAS-Free, Plastic-Free Barrier Coatings for a Sustainable Future
- Discovering PFAS-free, plastic-free alternatives that deliver high-performance barrier protection for packaging
- How eco-safe coatings reduce applied costs and lower your supply chain carbon footprint
- Exploring Impermea’s cutting-edge moisture, grease, and flame resistance across paper and molded pulp
- How these coatings run on your existing lines—no new machinery or systems needed
- Why compostable, recyclable, and repulpable packaging is the future of clean-tech materials
Room 2
Speaker TBA
Esko
Transforming Artwork Processes with Automation & AI: Enhancing Accuracy, Efficiency, and Compliance
- Leveraging AI-driven automation to streamline artwork creation, review, and approval processes
- Enhancing accuracy and compliance by reducing human error and improving regulatory adherence
- Accelerating time-to-market through AI-powered workflows that optimize design and approval cycles
- Improving collaboration with real-time feedback, digital asset management, and automated version control
- Preparing for industry shifts by adopting scalable AI solutions for future-proof artwork management
- Exploring real-world case studies showcasing successful AI and automation implementation in packaging artwork
Room 3
Speaker TBA
Markem-Imaje
Fast-Tracking Section 204 of the FDA Food Safety Modernization Act: Solutions for Safety and Success
- Navigating the FSMA compliance requirements and industry implementation strategies
- Leveraging 2D codes to unlock traceability and consumer transparency
- Mastering KDE record management for critical tracking events
- Innovating packaging technologies to enhance food safety and traceability
- Optimizing tools and practices to ensure FSMA compliance readiness by 2026
- Driving collaboration with industry experts to overcome traceability challenges
3:00 pm – 4:20 pm CST
Happy Hour, Networking and Pre-Arranged 1-2-1 Meetings
4:25 pm – 4:55 pm CST
Plenary
Oliver Campbell
Director, Distinguished Engineer, Product Development Engineering and Packaging Engineering
Dell Technologies
How Partnerships and Purpose Are Shaping the Future of Sustainable Packaging
- Leveraging multi-sector partnerships to solve environmental challenges beyond corporate boundaries
- Co-developing materials and infrastructure to scale ocean plastic recovery and circular packaging
- Embedding environmental justice and local engagement into packaging innovation strategies
- Aligning with NGOs and initiatives like Lonely Whale to amplify real-world packaging impact
- Transforming packaging into a strategic lever for global sustainability and brand legacy
- Making packaging part of the solution: from climate goals to community regeneration
5:00 pm – 5:30 pm CST
Plenary
Speaker TBA
Olberding Brand Family
Driving CPG Brand Success Through Innovative Packaging Design Technology and Consumer-Centric Solutions
- Optimizing structural packaging designs for durability, cost-efficiency, and sustainable material use
- Integrating digital tools to simulate consumer interactions and shelf impact for CPG products
- Streamlining cross-functional workflows to accelerate product-to-market timelines and minimize errors
- Enhancing package performance through advanced printing, labeling, and protective technology innovations
5:30 pm – 6:15 pm CST
Panel Discussion
Jillian Kies
VP, Design
EOS Products
Lisa Barrett
Manager, Branding and Packaging
Meijer
William A. Singleton III
Executive Director, Global Packaging, Innovation and Sustainability
Mars
Jim Thomson
Director, Packaging Product Development
Walmart
David Voss
EVP, Design and Development
Spin Master
Speaker TBA
JBM Packaging
Future-Ready Design: Where Creativity Meets Innovation and Performance
- Leveraging design and innovation to elevate brand experience while solving real-world technical challenges
- Creating high-performance packaging that balances innovation, aesthetics, and functionality
- Innovating with emerging materials, structures, and digital technologies to drive next-generation solutions
- Navigating regulatory and compliance frameworks while accelerating speed-to-market
- Building future-forward strategies that adapt to shifting consumer behaviors, sustainability demands, and retail landscapes
- Empowering teams to push boundaries, commercialize innovation faster, and align with long-term business purpose
6:15 pm – 6:25 pm CST
Chair's closing remarks
Sustainability & Materials
Oliver Campbell
Director, Distinguished Engineer, Product Development Engineering and Packaging Engineering
Dell
Design & Branding
Paula Steenstra
Director, Design and Packaging
McDonald's
Innovation & Technology
Kevin Marshall
Senior Director, Design, Packaging and Content
Microsoft
6:25 pm – 7:25 pm CST
Networking drinks reception
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